Customize your LinkedIn URL (e.g., linkedin.com/in Twitch viewers /yourname) to make it easier to share and look more professional. This article provides a step-by-step guide on effective LinkedIn profile optimization (practical LinkedIn bio tips), and proven LinkedIn SEO strategies to make your profile stand out and work for you. Most companies see their first qualified interview within 24 hours. A custom URL makes you look polished and makes it easier to share your profile on resumes or email signatures. LinkedIn recommendations are like mini testimonials, they build trust, validate your skills, and show recruiters or collaborators what it’s like to work with you. That’s why having the right skills, and being endorsed for them — can seriously increase your visibility.
Expanding your connections increases your visibility across the platform, opening doors for new opportunities and collaborations. Connect with industry peers (potential clients), and influencers in the small business sector. Consider asking for endorsements from colleagues who understand your capabilities, further enhancing your professional credibility. Encourage connections to endorse these skills, as this increases your profile’s visibility and builds trust with potential clients or partners.
The whole point of standing out on LinkedIn is to keep showing up in people’s feeds and notifications. Not only will some endorse you back, but you’ll also stay top of mind for people you’re connected with. Whoever reads your posts needs to be willing to hire you because of how you think and how you treat people. A hiring manager who’s exciting about you will read through your entire profile in great detail.
Engage with leading companies and influential figures.
Your summary or “About” section is where you can really show your personality and share your story — Hallow says. And try to write something “encompassing your professional career identity—who you are and where you want to go,” Wasserman says. Finally, according to LinkedIn, you should aim for your face to take up about 60% of the image once it’s cropped. Don’t use any image where you have to crop other people out. But just because you don’t need an image taken by a professional — doesn’t mean your picture shouldn’t be professional.

- Maybe you shared a story that stuck with you.
- You could include Nasa (SpaceX), Blue Ocean, and other space companies in your interests.
- Your activity on LinkedIn reflects your knowledge and passion in your field.
Regular posting is crucial for maintaining visibility and engagement. These short, impactful clips are more likely to be watched and shared due to easy consumption, driving higher engagement rates on your LinkedIn profile. This tool will evaluate your headline based on criteria designed to increase search visibility (profile views), and job opportunities.
The Cover Photo Opportunity Most People Miss
- Keep yourself informed about the latest advancements in your field and disseminate that knowledge, along with any other relevant information that might interest your network or others who view it.
- In your “Experience” as well as “Featured” sections (you can include files), videos, images, and links in your entries.
- A good initial step is connecting with acquaintances and following influential figures in your field.
- Actively pursuing your next position can lead to increased visibility for your profile through this approach.
![]()
Interestingly, over 60% of professionals confess that they neglect their LinkedIn profiles, leaving them either outdated or incomplete. In today’s digital landscape, completing any job application will likely involve a question about your LinkedIn profile for over 90% of them. What can you do to distinguish yourself in an environment saturated with AI-generated, standard resumes? Highlight your licenses and certifications on your LinkedIn profile to effectively demonstrate your expertise and professional accomplishments.
To ignite substantial discussions, consider asking questions or sharing related experiences. LinkedIn rewards complete profiles with better visibility. As per official updates from LinkedIn, the platform now evaluates the entire context of your profile, including your writing style, project explanations, and how you articulate your contributions.
Register to build, save, and export your resume while gaining access to our range of job search resources! By accessing the site — you consent to Cultivated Culture’s Terms of Use, Privacy Policy, and agree to receive updates via email. Do you have inquiries about the LinkedIn profile advice I provided?